In northeast Nagano prefecture, Nozawa Onsen is known for its hot and cold: an abundance of geothermal pools, or onsen, and powder snow, which drops on the town’s ski resort at an average of 10 meters per year. That’s a boon to Nozawa’s single ski area, which covers 297 hectares of skiable ground in 36 total runs and allows for access to backcountry skiing. Everyone from beginner bunny-slope riders to terrain park rats and expert powder hounds will find runs to their liking. There’s even a network of well-groomed cross-country skiing trails, left over from the 1998 winter Olympics in Nagano.
However, Nozawa Onsen’s true distinguishing factor lies off the slopes. The easily walkable village at the base of the ski area contains family-friendly activities, one of the best après-ski scenes in the country, and more than a dozen public onsen. Most resort villages in Japan require transportation by bus or car, but here, you can reach everything from the ski lifts to the restaurants and bars on foot. And trust us, you’ll want to — that’s the best way to experience the nostalgic, small-town atmosphere and traditional Japanese architecture that make Nozawa Onsen so special.
You should try to learn at least a few basic Japanese phrases to help you get around, as you might not encounter many English speakers here outside of the ski school. But no matter where you go in Nozawa Onsen, you’ll quickly discover just why this resort has developed a global reputation for stellar hospitality.
Powder Quality
Course Variety
Day & Night Life
Access
Images
Basic Information
Season
December-April
Elevation
1,950m
Average Snow
11m
Lifts
20
Terrain
30% Beginner / 40% Intermediate / 30% Expert
Longest Run
10,000m
Terrain Park
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Kids Park
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Night Skiing
16:30-20:00
City Atmosphere
STAY
Sleep in style
At Nozawa Onsen, you can choose from a variety of well-kept Japanese ryokans and snug hot spring inns. Though you might not be able to book a typical, Western-style stay for your trip, this just gives you more chances to enjoy the village culture. Like everything else in Nozawa Onsen, almost all lodging options are centrally located near the ski lifts and the bus station, so you won’t have to go too far to find a good place to spend your nights.
EAT
Satisfy any of your cravings
Despite its relatively small size, the village at Nozawa Onsen has a large array of restaurants. You can expect both Western and Japanese food at multiple different price points here, plus a few more unusual cuisines like Mexican and traditional Italian fare. But you don’t even have to leave the slopes to get great food — mountain huts serve piping hot katsu curry and steamed dumplings to hungry skiers and boarders right on the snow.
DRINK
Mix and mingle all night long
Though Nozawa Onsen’s cobblestone streets might feel a bit sleepy during the day, it’s a completely different story at night. The nightlife scene here comprises hip bars and bustling karaoke joints, plus a craft brewery and a spirits distillery well known for producing some of the best drinks in town. To add to the after-dark fun, a newly opened night market serves an array of Japanese foods and drinks. You’re sure to run into Nozawa Onsen residents and fellow snowbirds alike while you’re out on the town, so come prepared to make some new friends.
SOAK
Sit back and relax
Nozawa Onsen got its start as a hot spring destination, and visitors today can still go for a soak at indoor and outdoor pools around town. Many inns have their own, private onsen, but if your hotel doesn’t, you can choose from 13 public baths instead. Often beautifully kept and surrounded by scenic views, the onsen are the perfect way to warm up after a ski day while participating in local customs.
EXPLORE
Take in Nagano culture
Nozawa Onsen hosts several cultural events and celebrations, most notably the annual Nozawa Fire Festival every January. But you don’t need to visit during a special occasion to enjoy the village. Throughout the winter, you can shop for souvenirs at boutique stores lining the streets, visit the Japan Ski Museum, or snowshoe on local trails (several companies provide guided trekking tours). You’ll also be a short drive away from other Nagano attractions, like Jigokudani Monkey Park, Zenkoji Temple, and Obuse, home of “The Great Wave off Kanagawa” painter Hokusai.